Gillette Stadium names Shimmy official hand sanitizer of New England Patriots and New England Revolution

With fun messages like “Germs are unrestricted free agents,” flexible and eco-friendly distributors are now found throughout the stadium.

BOSTON, August 25, 2022 /PRNewswire/ — Shimmya provider of attractive and environmentally friendly hand sanitizer systems, officially announced its partnership with Gillette Stadium, home of the New England Patriots and New England Revolution, making the brand the official hand sanitizer for the site as well as popular National Football League (NFL) and Major League Soccer teams (MLS), respectively. Starting with the current season, and for the first time at Gillette Stadium, fans, visitors and employees will have easy access to long-lasting hand sanitizer that smells nice and pleasant, complementing their premium experience and adding to the excitement of in-person events.

“We created Shimmy to make hand sanitizing more enjoyable, easy and eco-friendly,” said Ashley Wayman, Founder and CEO of Shimmy. “Our partnership with Gillette Stadium is truly a dream come true. We know the fan experience here is unparalleled, and being a part of it is truly exciting for us.”

As part of Kraft Sports and Entertainment, Gillette Stadium prides itself on excellence and hard work in all elements of the organization, including its guests, ensuring they have a memorable experience and also feel safe. . One aspect of this customer experience is simple: providing easy access to hand sanitizing stations, which is now expected at most major venues and events (as evidenced by a recent Shimmy survey which reported that 91% of consumers think it makes a difference to have a free product readily available). Gillette Stadium has grown from approximately 40 stations throughout the stadium complex before COVID-19 to over 250 today.

“When you come to an event at Gillette Stadium, it’s virtually impossible not to use your hands, whether you’re eating, drinking or giving your friends a high-five after a big game,” said Peter Jason, vice president of venue operations at Gillette Stadium. “With this in mind, we knew we had to find a hand sanitizer partner that would offer our customers a high standard. Shimmy was an easy choice for their durability, ease of use and maintenance, and consistent delivery of a premier experience for our top events here at Gillette Stadium.”

Initially focused on the business-to-consumer (B2C) market, Shimmy moved into the business-to-business (B2B) space as some of the nation’s largest companies quickly expressed interest in modernizing the way they help their customers disinfect hands. Sanitizer has traditionally been viewed as a cost center, but Shimmy enables disinfection systems to be high-value touchpoints and/or smart advertising vehicles. Gillette Stadium’s current campaign includes four memorable brand messages: “We’re bringing back the high five;” “Germs are unrestricted free agents;” “Ketchup. Mustard. Clean hands;” and “We saw you pass the sinks.”

“We designed the Shimmy experience to be effortless on every level,” Wayman said. “We have a spill-proof aluminum refill cartridge that holds our herbal moisturizing sanitizer. The cartridges simply slide in and out. flexibility on messaging. So our faceplate turns on and off with magnets and allows brands to swap out messaging for different campaigns, seasonal events, or just to keep things fresh and exciting.”

Organizations like Gillette Stadium are also investing more in sustainability. Shimmy helps these sustainability-conscious organizations achieve their goals and values ​​by being plastic and carbon neutral. To date, usage results at Gillette Stadium have been strong. The Gillette Stadium-Shimmy partnership has already stopped nearly 15,000 single-use plastic bottles from entering the world’s oceans and landfills.


Shimmy makes hand disinfection pleasant, easy and environmentally friendly. Centered on human connection and the essential joy it sparks, Shimmy ensures people can live the life they love while caring for the planet. Shimmy helps businesses make sense of sanitization – with durable products that offer premium customization and monetization opportunities, ease and convenience – and no single-use plastic bottles. Learn more about: or follow @getshimmy on Instagram.


Gillette Stadium, located in Foxborough, Mass., is New England’s premier sports and entertainment venue. The 65,878-seat stadium is the full-time home of the six-time NFL Super Bowl champions, the New England Patriots. Gillette Stadium is also the home ground of the New England Revolution of Major League Soccer and one of the highest-grossing concert venues in the world, according to Billboard and Pollstar. Other notable sporting events held at Gillette Stadium include the 2016 NHL Winter Classic, international soccer games, NCAA track and field, professional lacrosse, motorsports and the Massachusetts high school football state championships. Gillette Stadium also served as the first large-scale COVID-19 vaccination site in the northeast. The site, operated by CIC Health, administered more than 610,000 vaccinations over 148 days of operation in early 2021. For more information, visit or follow @GilletteStadium on Twitter, Instagram and Facebook.

Media Contact: Lauren GillMAGPR to [email protected] and 978-473-1362.


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